Privacy Policy

Welcome to Surf Story Shop (“we”, “us”, or “our”). At Surf Story Shop, we’re as committed to protecting your privacy as we are to crafting the perfect surfboard. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website surfstoryshop.com.

Please read this policy carefully. If you don’t agree with the terms, please don’t access the site. We may update this policy occasionally, so check back to stay current – just like checking the surf report before heading out.

1. Information We Collect

We collect information that helps us provide our services and improve your shopping experience:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our payment partners), and phone number.
• Surf Preferences: Details about your surfboard preferences and purchases to help us recommend gear that matches your style.
• Technical Data: IP address, browser type, device information, and how you interact with our site.
• Communication Data: Any messages you send us via email or contact forms.

2. How We Use Your Information

We use your information to make your experience as smooth as a glassy morning wave:

• Process your orders and deliver your surf gear worldwide (except some Asian and remote areas)
• Provide customer support faster than a set wave
• Improve our products and website functionality
• Send you relevant offers (only if you opt-in – no spam, we promise)
• Prevent fraud and keep our shop secure
• Comply with legal obligations

3. Sharing Your Information

We respect your privacy like we respect the lineup:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT service providers to fulfill your orders.
• Legal Requirements: We may disclose information if required by law or to protect our rights.
• Business Transfers: If Surf Story Shop is involved in a merger or acquisition, customer information may be transferred.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We protect your data with the same care we take in crafting our surfboards:

• SSL encryption for all data transmissions
• Secure payment processing with no sensitive data stored on our servers
• Regular security assessments
• Limited access to personal information within our organization

While we implement strong security measures, no internet transmission is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights

You have rights regarding your personal information:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-out: Unsubscribe from marketing communications at any time
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies – small data files that help us:

• Remember your preferences (like your local surf break)
• Analyze site traffic to improve your experience
• Enable features like shopping carts
• Deliver relevant ads (if you’ve opted in)

You can control cookies through your browser settings, but disabling them may affect site functionality.

7. International Data Transfers

As we ship worldwide (except some areas), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website isn’t directed at children under 16. We don’t knowingly collect personal information from children. If we learn we’ve collected such information, we’ll delete it promptly.

9. Changes to This Policy

We may update this policy as our shop grows. The updated version will be posted on our site with a new “Last Updated” date. Significant changes will be communicated to you if required by law.

Surf Story Shop – Respecting your privacy like we respect the ocean.